ABOUT · THE STORY SO FAR

Jonathan Bélisle.

Twenty-five years at the boundary between storytelling, experience design, and living technology — the path that led to Paracosm and Calm Magic.

“Paracosm is a spiral. An interior and collective map to traverse uncertainty with grace. It’s not a site. It’s a field of living intelligence. You are invited to enter.”

JONATHAN BÉLISLE

CHAPTER I · THE STORY SO FAR

For over 25 years, Jonathan Bélisle has explored the boundaries between storytelling, experience design, and living technology. His journey begins in 1997, on the margins of experimental cinema and the nascent Internet. Early on, he co-founded Inconet and StratSite, where he became one of the first web solution architects in Quebec. At this time, he understood that every system, even digital, is a story in potential.

From 2004 to 2010, he acted as UX strategist and information architect for agencies like Sid Lee, VDL2, Loft8, BlueSponge and Phéromone. He implemented human-centered practices there, focusing on meaning and depth of experience. These were years of cultural transformation of the agencies themselves, where he acted as an organizational storyteller.

In parallel, he founded Hello, Architekt!, a studio dedicated to prospective storytelling, accompanying creative mutations and pedagogy through design. He accompanies cities, museums, schools and companies to reconfigure their identity through embodied narratives. It was at this time that he imagined the Wuxia the Fox project: a series of interactive books that merge poetry, voice, and technology. The project was awarded, translated into several languages, and deployed in more than 1,500 schools.

From 2012 to 2017, Jonathan taught interaction design at INIS, co-founded the UXMTL community, directed the Emergence Lab at the Banff Centre and collaborated with the Canadian Museum for Human Rights. He became a mentoring figure in Franco-Canadian creative ecosystems.

In 2017, he co-founded Ensemble Ensemble, a collective of public and critical technology art. They notably created The Compassion Machine, a provocative installation that predicts your future acts of kindness. Between 2019 and 2021, he became DesignOps Director at Behaviour Interactive, then consultant in speculative storytelling at The Greenhouse @ Deloitte, where he guides leaders and strategists in mapping futures.

Since 2021, he has been acting as Head of Design at Prodago, where he shapes ethical artificial intelligence governance systems that are sensitive to human experience.

Today, he founded Paracosm — a living laboratory where speculative storytelling, somatic coaching, poetic ontologies, AI agents and prototyping retreats converge. This is also where Calm Magic was born, a school of leadership based on the body, breath and meaning.

THE TIMELINE

Twenty-five years, one throughline.

1997

The margins of experimental cinema and the Internet

Co-founds Inconet and StratSite; becomes one of the first web solution architects in Quebec.

2004–2010

UX strategist for Montreal’s top agencies

Sid Lee, VDL2, Loft8, BlueSponge, Phéromone — human-centered practice as organizational storyteller.

Hello, Architekt!

Prospective storytelling studio

Reconfigures identity for cities, museums, schools and companies through embodied narratives; imagines Wuxia the Fox, deployed in 1,500+ schools.

2012–2017

Teaching, community, and the Banff Emergence Lab

INIS interaction design, co-founds UXMTL, directs the Emergence Lab at the Banff Centre, collaborates with the Canadian Museum for Human Rights.

2017

Ensemble Ensemble & The Compassion Machine

Co-founds a collective of public and critical technology art; creates an installation that predicts future acts of kindness.

2019–2021

DesignOps and speculative storytelling at scale

DesignOps Director at Behaviour Interactive, then speculative-storytelling consultant at The Greenhouse @ Deloitte.

2021–Present

Head of Design, Prodago

Shapes ethical AI governance systems sensitive to human experience.

Today

Paracosm & Calm Magic

Founds Paracosm, a living laboratory for speculative storytelling, somatic coaching, poetic ontologies, AI agents, and prototyping retreats — where Calm Magic, a school of leadership rooted in body, breath, and meaning, was born.

CONTINUE THE STORY

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About the Methodology